About Us

The concept of FireBrand materialized in a slow cooking stew of ingredients that consisted of: recollections of Hip Hop influenced fashions from the 80s to the present mixed in with years of study of iconic men and women in history that were deemed as troublemakers when they rebelled against the status quo. The peaks and valleys of life experienced by the founder Kareem Jevon aka Runway Reem, lead him to the study of the great Malcolm X, where he encountered a new vocabulary word to add to his lexicon that embodied the late activist. That word, FireBrand. 

A FireBrand is defined as a demonstrator, agitator, revolutionary when the system doesn’t serve the people.  A FireBrand is resilient and never wavers in their conviction. Built on a foundation of character and integrity, with a will to spread positive frequencies wherever they are present. 

We strive to encapsulate a style that represents the flair as well as the struggle of the people.  Our people. 

FireBrand Forever. 

You deserve the clothes that fit your lifestyle. We know life can get crazy, and we want to keep you looking your best no matter what. We pick trendy designs that let you look great, while never sacrificing on  the fashion performance that sets us apart.

We want your experience with us to be simple and easy. We provide an easy buying process, effortless free shipping for orders over $100 and 24/7 customer service to make sure you're getting on with your life instead of wondering what to wear.